Baby Phat
BabyPhat.com
About Us
In less than a decade, Baby Phat has positioned itself in the world of fashion as a premiere metropolitan brand. Baby Phat first hit the scene when tiny tees with the clever name Baby Phat were produced to electrify a Phat Farm runway show. When celebrities, supermodels and tastemakers began wearing the baby tees, a phenomenon grew, and a decision was made to launch an entire Baby Phat sportswear collection. A lifestyle brand was born.
Baby Phat represents everything today’s metropolitan woman is—bold, playful, outgoing---with the sparkle and sizzle that reflect a young women whose living life with flair. Editorial credits and features in magazines including People StyleWatch, Harpers Bazaar, Cosmopolitan Magazine, Gotham, Seventeen, Latina, Star and Essence represent the diversity of this lifestyle brand. Influential photographers Steven Klein, David LaChapelle and Brett Ratner have all been called upon to shoot the lifestyle ad campaigns.
Baby Phat's feline logo has become an internationally recognizable fashion symbol and is synonymous with the brand. The eye-catching hip-hugging signature jeans represent everything that is feminine and fun, glitzy and glamorous, sensuous and sumptuous about the Baby Phat woman. Denim separates, leather, outerwear, handbags, shoes, and lingerie, are tailored for the girl intent on raising brows and making the city her own.
Website: BabyPhat.com
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